I Heart the Holiday Mac Ads
I'm pretty sure I've never really gushed about Apple ads. I like the new iPod Shuffle ads, and they do what they set out to do well. But man oh man, I love the holiday-themed Mac ads.The Gift Exchange spot is perhaps my favorite of any product-centric Apple ad ever (Think Different and 1984 are more concept ads). There are so many layers to it, but I don't want to ruin the surprise. Watch it now.
One line sums up Sales Pitch: "It's very subtle." The entire stretch of Meant for Work is comedy perfection. "I'm crying myself to sleep mode."
So I don't actually have anything insightful to say about the ads beyond the obvious "make sure to watch them" and "they are hysterical," but I needed at least a few paragraphs to justify a post about it.
Kudos++.

I Heart the Holiday Mac Ads
Posted Nov 28, 2006 — 5 comments below
Posted Nov 28, 2006 — 5 comments below
Jan — Nov 28, 06 2494
David Cairns — Nov 28, 06 2495
Scott Stevenson — Nov 28, 06 2496
More specifically?
Carl — Nov 29, 06 2497
Bill Coleman — Dec 01, 06 2523
And I agree about the Gift Exchange having many layers. Ooooo.